I was so excited when my husband went to a search engine optimization (SEO) conference and one of the sessions was about integrated marketing. I thought to myself, “Wow, it’s not just me who thinks this is something that needs to be discussed.”
You might be asking, “What is integrated marketing?”
Integrated marketing means not just looking at one element of your marketing plan and expecting results that are independent from your other marketing components. An integrated marketing mindset means that you are massively mindful of the marketing you are doing across the board to ensure there is cohesiveness in the flow of information, and to best leverage your message for maximum return on investment.
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